With the completion of the Zhuhai International Circuit in China, motorsports has become more accessible to the general public and the public awareness of motorsports, amongst both Hong Kong and China population, is on the rise exponentially. Coupled with the forthcoming Formula One event in China in the year 2000, motorsports in Hong Kong and China has enjoyed an ever increasingly widespread attention.

For the past couple of years, with the help of the vast marketing campaign of a major mobile phone manufacturer, motorsports events have been widely covered not only in car-related magazines but also on various general magazines and newspapers, thus reaching an even wider audience

Motorsports & Corporate Image

Traditionally speaking, the public have always associated motorsports with adventurous, dynamic, pioneers, competitive, precise, decisive and so on. We see motorsports as one of the best medium for affirming the corporate image. Motorsport sponsorship will, by association, reinforce the image of a fast moving, high tech, innovative and ambitious company. Like the sport, it reflects a company's aims and culture, requiring the ultimate in teamwork whilst operating at the cutting edge of technology. This concept applies not only to car-related industries. In fact, most of the major sponsors for motorsports have little connection with cars. Examples include dynamic and fast-growing financial institutions, fashion companies, luxury products and the categories never close.