Motorsports & Marketing

Motorsports has always appealed to a wide spectrum of consumers with a higher spending power and inclination. Also with the extensive media coverage, the exposure is not geographically limited to Hong Kong and China but also the major areas of the Asia region. Our programme is not just about putting your logo onto the race car and/or race driver and ends there. A comprehensive marketing campaign can be held before, during and after the race, a whole team of public relations personnel will ensure maximum media coverage at all times and a detailed report summarizing the outcome and effect for your reference and future marketing strategies formation. We can even arrange nation-wide television coverage on certain events.

The Carrier - Drivers, Cars, Teams or Races

We are extremely selective in offering the choices of the carriers to our clients. Although some said that there is no such thing as bad publicity, we believe in protecting our clients' goodwill and complementing their images. The range of race drivers we have scrutinized and offered are all young entrepreneurs, executives and professionals and of high social standings. The races involved like Formula 2000, Formula Campus, Supercar Tournament and some other one-make saloon races are all well-known, widely publicized and professionally held events under strict rules. We also pay very special attention to co-sponsors so as to avoid any incompatibility and adverse association.

Cost

Sponsoring motorsports has always been misconceived as a multi-billion-dollar project as is normally the case with Formula One. For local and regional events, the cost can be much more flexible. From sponsoring a single driver in a local race to having the whole race or event named after your company or product and anywhere in between the two, depending on the scale you have in mind, we can advise on and tailor-made proposals to harmonize with your marketing budget to attain the most cost-effective result to your satisfaction.