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Formula
cars. The words conjure up images of glamour, drama
and danger; the fastest, most exclusive motorsport in
Asia, linking closely with the Formula One race due
to take place in China in the year 2003. Drivers who
risk their lives pushing to their limits and beyond,
and gain the rewards not only in financial terms, but
in the enviable heroic lifestyle that goes with it.
Formula
2000 is all that, and much more besides. It is a way
of linking the worldwide brand with a cutting edge,
ultra-modern sport and exposing it to tens of millions
of local and PRC TV viewers plus an even larger audience
through the print media. That is how many people will
be
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exposed
to the media campaign round Hong Kong, China and most part of
Asia each time our
team take to the Formula 2000 grid in the Championship this
year.
But
nothing can rival Formula 2000 for helping push awareness
of the brand into the markets. With a total of 8 races scheduled
on 4 different weekends from May to October, Rounds 1, 2,
3 & 4 will also be one of the major events of Asian Speed
Festival, and Formula 2000 is placed on the top of the promotional
agenda by the race organizer. Both are sure to enhance the
motorsports' already astonishing popularity in Hong Kong,
China and across Asia.
The
association with the most privileged and highest calibre motorsport
series in Asia will no doubt further promote the brand on
a regional basis. The use of modern, high-tech sport that
has excellent demographics and is associated with such an
important industry as the motor industry, is the perfect platform
to broadcast that image and corporate identity. With an ever
growing and prestigious brand like Nokia, this will become
even more important.
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